Pay Per Click (PPC) is an online advertising model in which advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to earn those visits organically. PPC is one of the types of paid search engine marketing.
The most common form of PPC is search engine advertising, where advertisers bid on keywords that are relevant to their target audience. When a user searches for those keywords, the search engine displays the advertiser’s ad. The advertiser is charged only when the ad is clicked. The amount paid per click is determined by a bidding process, where advertisers compete for ad placement.
PPC can also be used on social media platforms, where advertisers pay to have their ads displayed to users based on their interests, demographics, or behaviors. The goal of PPC advertising is to drive traffic to a website, generate leads, or increase sales.
One of the key benefits of PPC advertising is that it allows for precise targeting, measurable results, and the ability to adjust campaigns in real-time based on performance. It’s a popular strategy for businesses looking to quickly increase visibility and attract potential customers.